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Tiger Tiger Fading Light!

Fatherly Advice via Advertising?

Advertising agencies promote the idea that if an AD can get people talking – it will be successful. If we accept that advertising is about creating a brand, selling a message and developing and maintaining a particular image, then Nike’s AD agency, in it’s own creation, using Tiger Wood’s deceased father’s (voice over) his son’s downfallen, mute image, must have broken every rule in the book of credible advertising spiels. If one exists?

The Infamous Woods & Nike TV Advertisement .. 33 secs

The television AD from Nike, launched to coincide with the start of the The Masters golf tournament in Augusta, seriously backfired. It not only offended many people, it serves as a reminder that some multinational companies and their AD agencies appear totally bereft of ethics. We should all remember this.  Companies like Nike thrive and maximise profits through the employment of child labour in Asia while the world’s politicians remain mute.

Arrogance / Woods at The Masters following Round One .. 2 mins 33

With the sponsorship of Tiger Woods, Nike’s  golf merchandise and gatorade front man, the company’s sales pitch posted globally on elephantine billboards arrogantly shouted – “Just Do It” – . And so Tiger obliged, big time – in ways unimaginable to his fans. The slogan would have been less of a target had it taken the high road and said, “Just Don’t Do It”. But no one in advertising would suggest such an approach unless it targeted drink driving or some other form of egregious social behaviour.  It’s too late for hindsight now. “Just Do It”, was a cartoonist’s dream; even before Woods belatedly coughed up that his off course enjoyment, for which he says he is now sorry, involved playing another type of course. And the rest as they say, is history – but is it?.

Sports Business Daily, reports on the Nike Chairman’s views and includes other opinions from US media on the Nike advertisement…Nike Chairman Phil Knight Says He Liked Tiger Spot / Sports Business Daily

Saturday Night Live April 10 – Tina Fey at the Masters Video


Approximately 8 minutes into this 52 min video following an opening comedy segment on Barack Obama, the second Tina Fey segment features a spoof on the Nike advertisement and a Masters golf panel segment with actors playing the roles of a CBS golf commentator, the British professional golfer Nick Faldo and Tina Fey playing one Tiger’s alleged lady friends.



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  1. Editor: First impressions after having just read Robert Lusetich’s new book on Tiger Woods titled “Unplayable”. from Simon & Schuster.

    From someone who was an experienced foreign correspondent I was underwhelmed by the author’s writing. I found I had to re – read and back track many times and often lost track of where he was going with the story. I felt there was too much trivia, petty gossip, unnecessary bad language and very little depth in the telling, to make this account / story, interesting.

    Basically the book details Tiger Wood’s performance in 2009 as assessed by his caddie Steve Williams while the author covered PGA Tour events as they unfolded, plus information relating to the earlier career history of E.T.Woods. On page 249, twenty pages prior to the end, the shocking sequence of events following Tiger’s crashing of his vehicle down his driveway finally gets a mention – as if it was an afterthought.

    Much of the author’s golf narrative is based on articles he wrote while covering tournaments involving Woods from the mid 1990’s. Lusetich also admits that he had either little or no success in getting people to comment on Tiger Woods either as a person or on anything to do with his dilemma.

    The facts about the author’s motivation to write the book speak for themselves. When the global financial crisis hit, his employer Rupert Murdock closed News Limited’s Los Angeles office. As a result Robert Lusetich found he was without a job. Backed by a generous termination pay, it was then he decided to write a tell all book about the real Tiger Woods. When all hell broke loose after Wood’s home driveway crash, Lusetich had just completed his first full draft of the book. To account for this new information and keen to get the book published, he simply referenced the known public scandal information in the final chapter.

    Having written briefly about the Wood’s saga on this site, I am pleased to have read the book, but remain unimpressed. I also think the author might have put himself in the bad books of some Tour Players and the PGA of America for a few of his revelations. So be it, if they are true. That may help sales.

    Posted by John | May 23, 2010, 11:24 am
  2. I will likely be coming back to your blog for even more soon.

    Posted by airplanenannies | May 7, 2013, 4:56 pm