Fatherly Advice via Advertising?
Advertising agencies promote the idea that if an AD can get people talking – it will be successful. If we accept that advertising is about creating a brand, selling a message and developing and maintaining a particular image, then Nike’s AD agency, in it’s own creation, using Tiger Wood’s deceased father’s (voice over) his son’s downfallen, mute image, must have broken every rule in the book of credible advertising spiels. If one exists?
The Infamous Woods & Nike TV Advertisement .. 33 secs
The television AD from Nike, launched to coincide with the start of the The Masters golf tournament in Augusta, seriously backfired. It not only offended many people, it serves as a reminder that some multinational companies and their AD agencies appear totally bereft of ethics. We should all remember this. Companies like Nike thrive and maximise profits through the employment of child labour in Asia while the world’s politicians remain mute.
Arrogance / Woods at The Masters following Round One .. 2 mins 33
With the sponsorship of Tiger Woods, Nike’s golf merchandise and gatorade front man, the company’s sales pitch posted globally on elephantine billboards arrogantly shouted – “Just Do It” – . And so Tiger obliged, big time – in ways unimaginable to his fans. The slogan would have been less of a target had it taken the high road and said, “Just Don’t Do It”. But no one in advertising would suggest such an approach unless it targeted drink driving or some other form of egregious social behaviour. It’s too late for hindsight now. “Just Do It”, was a cartoonist’s dream; even before Woods belatedly coughed up that his off course enjoyment, for which he says he is now sorry, involved playing another type of course. And the rest as they say, is history – but is it?.
Sports Business Daily, reports on the Nike Chairman’s views and includes other opinions from US media on the Nike advertisement…Nike Chairman Phil Knight Says He Liked Tiger Spot / Sports Business Daily
Saturday Night Live April 10 – Tina Fey at the Masters Video
Approximately 8 minutes into this 52 min video following an opening comedy segment on Barack Obama, the second Tina Fey segment features a spoof on the Nike advertisement and a Masters golf panel segment with actors playing the roles of a CBS golf commentator, the British professional golfer Nick Faldo and Tina Fey playing one Tiger’s alleged lady friends.