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Obama’s formula: It’s the network

Technology helped campaign take off — and change the game

WASHINGTON — Joe Rospars, a young Internet-savvy operative, sat on an unpacked box in his new apartment on the morning of Feb. 10, 2007, excitedly watching two screens.

On television, his new boss, Sen. Barack Obama, was announcing that he wanted to be the next president of the United States. On Rospars’ laptop, a dashboard of statistics was constantly updating, measuring visitors to the Web site he’d just helped launch. Click after click, a trickle became a flood.

Not only would thousands visit that day, but within 24 hours a staggering 1,000 of them would register the formation of an Obama group in their town.

“You see ‘ Idaho for Obama’ pop up and you start thinking, ‘We might be on to something,’ ” Rospars recalled. “You could just see it in the first few hours that something was happening.” Link to 2 page Chicago Tribune story> Extremely interesting.


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