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Obama for white working class

Obama says he will fine-tune his campaign

Fri Apr 25, 2008 8:50pm BST

By Jeff Mason

INDIANAPOLIS (Reuters) – Democrat Barack Obama said on Friday he would fine-tune his presidential campaign pitch and remind voters of his humble roots after a defeat in Pennsylvania fuelled in part by his failure to win working-class voters.

Obama, an Illinois senator and the Democratic presidential front-runner, said he would make adjustments after losing to rival Hillary Clinton on Tuesday in Pennsylvania. That followed another big-state loss to Clinton in Ohio in March.

“There’s no doubt that a campaign has to continually fine-tune itself,” Obama told reporters in Indiana, one of two crucial battlegrounds in the next round of contests on May 6.

“You know this has been a long campaign. What worked well three months ago, if you’re doing the exact same thing now, it may not work as well,” said Obama, who racked up a string of wins in February before stumbling in Ohio and Pennsylvania.

Obama and Clinton, a New York senator, are in a gruelling battle for the right to face Republican John McCain in November’s presidential election. Nine contests remain before voting ends on June 3.

Obama, who would be the first black U.S. president, has struggled in states like Ohio and Pennsylvania to connect with white working-class voters. He was crushed by Clinton in Pennsylvania among low-income whites who do not have a college degree.

The results followed his comments about “bitter” small-town residents and subsequent charges by Clinton and McCain that he was an out-of-touch elitist.

“I think one of the things we’re going to have to do during the next several weeks is just remind people of where I come from,” said Obama, who was raised by a single mother and her parents and attended school on scholarship.  Continued…

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